“I’ve always been interested in the more innovative projects that some of the other growers are doing. When I joined Project Catalyst I was already trying different things on the farm and the program has helped me to accelerate those trials and do them more strategically. Within the program I value the interaction and communication with likeminded growers. Unless we can get together we don’t get that stimulation. Even simple things like a bbq with the growers stimulates a lot of ideas and interest,” said David Ellwood, Project Catalyst grower.